My niche market is people who want some presence on the web, but don't have the required computer skills and are not in the position to spend vast sums. Some people charge ridiculous prices for designing even basic websites, or insist on a design that is more high tech than it needs to be.
My aim is to concentrate on getting the basics right - keeping it simple so that the site loads quickly, gets its message across clearly
and is easily navigable. I try to aim for content over gimmicks. We are still in the early days of the Internet with many people using many different ways of browsing the web, so the simpler the design, the more likely they will be able to view it easily. You can see examples of my work at:
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www.andrewtatham.co.uk & www.andrewtatham.org.uk